Many people do not know that their SEO (Search Engine Optimization) can be greatly affected by bad neighbourhood linking. Bad neighbourhood linking is a term that is used to refer to linking with blacklisted websites. While most people know that inbound links can benefit their SEO, many do not know that outbound links can also play a role in how you rank with search engines.
If you have any links to other websites on your own website then you should make sure that you monitor these outbound links very closely. This is because your SEO would suffer greatly if you are found to be partaking in bad neighbourhood linking. In this article we will be discussing what exactly bad neighbourhood linking is as well as how to avoid it.
Protecting Yourself Against Bad Links
The first thing that you should do before you decide to keep a link on your website is to check to make sure that the website is not a blacklisted one. You can do this by visiting the website and seeing whether or not they offer high quality content. If their quality is poor or if there is little other than advertising and spam on the website then you would be better off to delete that link from your website.
You can also check to see if a website is blacklisted by a certain search engine by opening that particular search engine and entering the website address without the “www” part. If the website shows in the search results then it means that it has not been blacklisted by that particular search engine and it would be safe to link with it. If it does not show up in the search results then the website has been blacklisted and it is no longer indexed by the search engine. Never link with a blacklisted website. Do this for as many different search engines as possible.
The above advice will help make sure that you do not fall victim to bad neighbourhood linking. It will also ensure that your readers are only exposed to high quality links when visiting your website.
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